We generated inspiring content for Michael Hill’s ‘Hello New’ campaign – specifically focusing on ‘New Season Gemstones’ messaging. Because the gemstone colours were light and soft, we decided to play with the natural glow of the sun paired with a pastel palette and an ethereal tone. Our content illustrated how Michael Hill gemstones can be styled in different looks and with gold statement jewellery. Through our content, we drove awareness of Michael Hill’s product range by positioning them as the desired destination for gemstones.