Wildcard was a fintech startup focused on incentivising millennials to save more by drip-feeding their pay into their interest-bearing transaction account. They reached out needing scenario-driven content that would inspire their audience to sign up. We conceptualised different concepts, finally settling on aspirational lifestyle, travel, fashion and food-related content with Wildcard being present. Their striking purple colour was a highlight as it worked as a great contrast to the rest of the background.